Who pioneered the probability sampling method?
A) Archibald Crossley
B) A.C. Nielsen
C) George Gallup
D) Arbitron
E) Roper Polls

Question

Quizplus · Accepted Answer

George Gallup is credited with pioneering the probability sampling method, which is a technique used in survey research to select a sample of participants that is representative of the population being studied. This method allows for the results of the survey to be generalized to the broader population with a known level of confidence.

Who Pioneered the Probability Sampling Method