According to Ellen Oppenheim,RUM data provide
A) a quantitative measure of qualitative information.
B) instinctive knowledge about what attracts an audience.
C) additional advertising dollars.
D) information about circulation only.
E) information about TV viewing behaviour.
Correct Answer:
Verified
Q22: The main reason magazines developed was
A) as
Q23: In 2010,which was the top-selling magazine in
Q24: The majority of total magazine revenue comes
Q25: Rural weeklies have fallen on rough times
Q26: Canada has fewer than 50 daily newspapers.
Q28: Billboard,Marketing,and Broadcaster are examples of
A) newsmagazines.
B) newsletters.
C)
Q29: Newspaper revenue is growing.
Q30: Which of the following is true about
Q31: The decline of mass-audience magazines is attributed
Q32: Which was the first Canadian newsmagazine?
A) Time
B)
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