A media scholar is trying to find out if the editorial focus of a television station's news programming changed after it was purchased by a large media conglomerate.What kind of effects is this scholar looking for?
A)message effects
B)media effects
C)ownership effects
D)active audience effects

Question

Quizplus · Accepted Answer

The scholar is specifically looking for ownership effects, which refer to changes in the editorial focus, content, or presentation of media programming that come as a result of changes in ownership or control of media organizations.

A Media Scholar Is Trying to Find Out If the Editorial