If there is a poor fit between its resources and the external environment,then the firm will not enjoy superior performance.

Question

Quizplus · Accepted Answer

This statement is true. If a firm's resources do not match the needs of the external environment (such as customer demands, technological trends, or market conditions), it will struggle to compete with other companies and achieve higher levels of performance. In order to succeed, a firm must understand the external environment and adapt its strategy and resources accordingly.

If There Is a Poor Fit Between Its Resources and the External