Which statement concerning the American Customer Satisfaction Index (ACSI)is not correct?
A) Fast-food franchises typically receive the highest ACSI scores.
B) The ACSI is based on an ongoing study.
C) The ASCI index is based on a scale of 0 to 100.
D) The retailer with the highest 2015 satisfaction scores was Amazon.com.

Question

Quizplus · Accepted Answer

This statement is not always true. While some fast-food franchises have received high ACSI scores in the past, it is not a consistent trend across the industry. For example, in 2020, Starbucks had the highest ACSI score among limited-service restaurants, while Panera Bread was ranked first in 2019.

Which Statement Concerning the American Customer Satisfaction Index (ACSI)is Not