Data that have already been gathered for purposes other than the problem or issue under study are ________.
A) secondary data
B) primary data
C) marketing research data
D) marketing information systems data

Question

Quizplus · Accepted Answer

Secondary data refers to data that has already been gathered and recorded by someone else, for a different purpose than the one for which it will be used. Examples include data from government reports, journals, newspapers, and market research studies conducted by other organizations. Primary data, on the other hand, refers to data that is collected specifically for the purposes of the current study. Marketing research data and marketing information system data can include primary or secondary data, depending on how they were obtained.

Data That Have Already Been Gathered for Purposes Other Than