A shopper profile should ideally be based upon ________.
A) both demographic and lifestyle data
B) data developed on the basis of telephone interviews
C) data developed from personal interviews
D) data developed from observational-based studies

Question

Quizplus · Accepted Answer

A shopper profile should ideally be based upon both demographic and lifestyle data to provide a comprehensive understanding of the consumer's behavior and preferences. Telephone and personal interviews, as well as observational-based studies, may be used to gather this data, but alone they may not provide a complete picture of the shopper.

A Shopper Profile Should Ideally Be Based Upon ________