An ethical issue that affects direct marketers relates to ________.
A) the sale of mailing lists
B) different prices charged in store and catalog operations
C) the distribution of overstocked goods to factory outlets
D) the cancellation of orders from suppliers that cannot deliver goods on time

Question

Quizplus · Accepted Answer

Selling mailing lists can raise ethical concerns about consumer privacy and consent. It can also lead to spamming and unsolicited marketing messages.

An Ethical Issue That Affects Direct Marketers Relates to ________