The channel of distribution consists of ________.
A) the movement of goods and services from manufacturer to consumer-user
B) all of the businesses and people involved in the physical movement and transfer of ownership of goods and services from producer to consumer
C) all independent intermediaries involved with the transfer of title of goods and services
D) all middlemen involved with the physical movement of goods and services

Question

Quizplus · Accepted Answer

The channel of distribution includes all of the businesses and people involved in the physical movement and transfer of ownership of goods and services from producer to consumer. This includes intermediaries such as wholesalers, retailers, and distributors, as well as transportation and logistics companies. The channel of distribution also involves the marketing activities that support the movement of goods and services, such as advertising, promotion, and sales.

The Channel of Distribution Consists of ________