Agata is planning two different studies.One will be a content analysis of how often romantic storylines occur among older adult movie characters.The second will be a study of whether those who see older adults in romantic film roles have different attitudes about older adults' sexuality than those who do not see older adults in romantic film roles.The form of measurement Agata will most likely use for the first study is ________.Alternatively,she will probably use ________ as the form of measurement for the second study.
A)observation;reports
B)reports;manipulation
C)artifact counts;manipulation
D)observation;artifact counts

Question

Quizplus · Accepted Answer

For the first study, Agata will likely use artifact counts, as she is analyzing the content (i.e., the frequency of romantic storylines among older adult characters) in movies, which are artifacts. For the second study, manipulation is the most likely form of measurement, as she will be examining the effect of viewing (or not viewing) older adults in romantic roles on attitudes, which involves manipulating the exposure to the film content and then measuring the impact on attitudes.

Agata Is Planning Two Different Studies