When a firm makes use of SWOT analysis, one of its objectives is to
A) identify the best employees to fill each position within the organization.
B) set specific short-term performance standards for each department.
C) evaluate the desirability of issuing stocks or bonds in the current financial climate.
D) identify the things it does well as an organization and the things it needs to improve.

Question

Quizplus · Accepted Answer

SWOT analysis identifies an organization's strengths, weaknesses, opportunities, and threats. In the context of SWOT, strengths and weaknesses are internal to the firm. In other words, strengths refer to what the firm currently does well, and weaknesses refer to the areas where the company needs to improve.

When a Firm Makes Use of SWOT Analysis, One of Its