Functional strategy is a strategy that ______.
A)attempts to address the fundamental question of what industries and markets the organization should enter and compete in
B)attempts to address the fundamental question of how a company can compete in a particular industry
C)attempts to address the fundamental question of how to manage a particular function
D)attempts to address the fundamental question of what advertising strategy to follow

Question

Quizplus · Accepted Answer

Functional strategy is concerned with how a particular function such as marketing, operations, or HR can contribute to the overall strategy of the organization. It focuses on how to manage a particular function in order to achieve the larger goals of the company. Option A refers to corporate strategy, option B refers to competitive strategy, and option D refers to marketing strategy.

Functional Strategy Is a Strategy That ______