The following is an example of a SMART objective: "We will promote our new Facebook page in print advertisements we will place in the June issues of Rolling Stone,Sports Illustrated,and Maxim.On July 15,we will count the number of Facebook users who 'like' our brand and compare sales to the same period last year."

Question

Quizplus · Accepted Answer

The objective is specific (promote Facebook page in print ads in specific magazines), measurable (count number of Facebook likes and compare to previous year's sales), achievable (placing ads in magazines is feasible), relevant (Facebook likes and sales are important metrics), and time-bound (ads will be placed in June and evaluation will be done on July 15).

The Following Is an Example of a SMART Objective: "We