Relative pull is defined as:
A) the number of people exposed to the message.
B) the average number of times someone is exposed.
C) the ability to draw repeat visits and to keep people.
D) a comparison of how well different creative executions generate a response.
E) the number of people exposed to an online ad who actually select to see it.

Question

Quizplus · Accepted Answer

Relative pull is a measure used to compare the effectiveness of different creative executions in generating a response. It helps to determine which execution is more likely to attract and retain customers.

Relative Pull Is Defined As