A company that succeeds in differentiating its product offering from those of its rivals is UNLIKELY to
A)compete on innovative, quality products.
B)command a premium price for its product.
C)experience precipitous drops in unit sales.
D)lose buyer loyalty to its brand.
E)attract mainly price-conscious buyers.

Question

Quizplus · Accepted Answer

A company that differentiates its product is unlikely to attract mainly price-conscious buyers because differentiation typically involves offering unique features or quality that justify a higher price, appealing more to buyers who value those aspects over just price.

A Company That Succeeds in Differentiating Its Product Offering from Those