Determining the most effective reinforcement schedule to use with consumers is important to marketers.What type of reinforcement schedule is most likely being used when, after a period of time has passed, the first response a consumer makes brings the reward?
A)Fixed-interval reinforcement
B)Variable-interval reinforcement
C)Fixed-ratio reinforcement
D)Variable-ratio reinforcement

Question

Quizplus · Accepted Answer

Fixed-interval reinforcement involves providing a reward after a fixed amount of time has passed. In this scenario, the consumer is receiving a reward after a period of time has passed, indicating a fixed time interval. Therefore, the most likely reinforcement schedule being used is fixed-interval reinforcement.

Determining the Most Effective Reinforcement Schedule to Use with Consumers