The increasing diversity of our population is creating a marketing "threat" to small businesses because they cannot profitably serve small niches.

Question

Quizplus · Accepted Answer

The statement is false. The increasing diversity of the population may pose a challenge to small businesses that do not adapt to the changing demographics, but it also creates opportunities for those that can cater to diverse consumer needs and preferences. Small businesses can target specific niche markets within the diverse population to achieve profitable growth.

The Increasing Diversity of Our Population Is Creating a Marketing