A process in which computer software that uses statistical analysis, database technology, and artificial intelligence finds hidden patterns, trends, and connections in data so that business owners can make better marketing decisions and predictions about customers' behavior is known as ________.
A)guerilla marketing
B)data mining
C)individualized marketing
D)total quality management

Question

Quizplus · Accepted Answer

The process described is data mining, which uses various technological tools to uncover patterns and connections in data. Guerilla marketing, individualized marketing, and total quality management are not directly related to this process.

A Process in Which Computer Software That Uses Statistical Analysis