A(n)________ trial involves sending researchers into customers' homes to observe them as they use the company's product or service.
A)in-home
B)prototype
C)windshield
D)focus group

Question

Quizplus · Accepted Answer

The description matches the definition of an in-home trial. Prototype trials involve testing a new product model to gather feedback, windshield trials involve observing customers in their natural environment (such as from a car windshield), and focus groups involve gathering a group of people to discuss their opinions on a product or service.

A(n)________ Trial Involves Sending Researchers into Customers' Homes to Observe