Which of the following is NOT an accurate statement concerning the process of competitor intelligence gathering?
A) It is legal but unethical.
B) Competitive intelligence does not necessarily have to involve organisational spying.
C) News can provide valuable information about competitors' activities.
D) Advertisements, promotional material are press releases are examples of readily available sources of information.
E) Attending trade shows and debriefing the sales force is a good source of competitor information.
Correct Answer:
Verified
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