What is the most important factor to consider when developing the promotional mix for a product?
A) Position
B) Communication mix
C) Delivery method
D) Price
E) Target audience

Question

Quizplus · Accepted Answer

The target audience is the most important factor to consider when developing the promotional mix for a product. It is crucial to understand the needs, wants, and preferences of the target audience in order to determine the most effective communication channels, messaging, and promotional tactics. Failing to consider the target audience can result in a promotional mix that misses the mark and fails to generate interest or sales.

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