Why would a company use a bundling strategy when selling goods or services?
A) To decrease packaging costs
B) To increase the sales of bundled items
C) To introduce a new product to the market
D) To offer all products at a limited range of prices
E) To take advantage of psychological pricing

Question

Quizplus · Accepted Answer

Bundling can increase sales by encouraging customers to purchase more items together, often at a perceived discount, thus boosting overall sales volume.

Why Would a Company Use a Bundling Strategy When Selling