Which of the following will allow one firm to use another firm's brand name,operating procedures or technology?
A) A foreign direct investment
B) A licensing arrangement
C) A branch office setup
D) A strategic alliance
E) An import-export relationship

Question

Quizplus · Accepted Answer

A licensing arrangement allows one firm to use another firm's intellectual property, such as brand name, operating procedures or technology, in exchange for a fee or royalty.

Which of the Following Will Allow One Firm to Use