It is rare for a company to use both push and pull strategies on the same products.

Question

Quizplus · Accepted Answer

It is not uncommon for companies to use a combination of push and pull strategies for their products in order to maximize their marketing efforts and reach different target audiences. Push strategies involve pushing a product through distribution channels and towards the end consumer through advertising and promotions, while pull strategies involve creating consumer demand and pulling them to the product through things like social media or content marketing. Companies will often use both strategies in different ways and at different times to achieve the best results.

It Is Rare for a Company to Use Both Push