Within the distribution channel, what are retailers and wholesalers?
A) inventory control agents
B) marketing intermediaries
C) movement facilitators
D) logistical managers

Question

Quizplus · Accepted Answer

Retailers and wholesalers are both marketing intermediaries within the distribution channel. They help to connect producers with consumers by purchasing and selling products, and by providing marketing and promotional efforts to increase sales.

Within the Distribution Channel, What Are Retailers and Wholesalers