When Top-Flite introduced its Strata golf balls with a new dimple design and a more solid core for better flight with metal clubs, it charged three times the price of golf balls currently on the market. This high introductory pricing is an example of which of the following strategies?
A) limited value pricing
B) market share pricing
C) penetration pricing
D) skimming

Question

Quizplus · Accepted Answer

Skimming is a pricing strategy where a company charges a high price for its product initially to target the early adopters of the product who are willing to pay a premium price. Top-Flite's Strata golf balls were priced three times higher than the existing golf balls in the market, targeting the early adopters of the product. Therefore, the best choice for this scenario is skimming.

When Top-Flite Introduced Its Strata Golf Balls with a New