The authors note that even if you don't plan to conduct business abroad, it is beneficial to be aware of cultural rules. They point out that:
A) it is best to focus on general cultural differences before trying to understand individual variations.
B) it is easy to attribute another person's behaviour to personality rather than a cultural norm.
C) most of us feel comfortable following another culture's rules once we understand them.
D) most of the basic things that you really need to know will be stressed in guidebooks.

Question

Quizplus · Accepted Answer

The authors point out that it can be easy to misunderstand and misattribute another person's behavior to their personality rather than a cultural norm, highlighting the importance of being aware of cultural rules. The other choices either focus too broadly (A, D) or make an assumption that may not always be true (C).

The Authors Note That Even If You Don't Plan to Conduct