Which of the following is a way of measuring implicit prejudice?
A) anonymous surveys of attitudes
B) face-to-face interviews with individuals
C) survey of discriminatory behaviours
D) measurement of unconscious associations

Question

Quizplus · Accepted Answer

Measuring unconscious associations is the most direct way of measuring implicit prejudice. This is typically done through reaction time tasks where participants must quickly categorize words or images that are either stereotypically associated with certain groups or not. The faster the response time for stereotypically-associated words or images, the stronger the implicit prejudice. Anonymous surveys of attitudes can also give some indication of implicit prejudice, but may not capture unconscious biases. Face-to-face interviews may be influenced by social desirability bias and may not accurately capture implicit biases. Surveys of discriminatory behaviors are measuring explicit, rather than implicit, prejudice.

Which of the Following Is a Way of Measuring Implicit