By using split-run magazines (modifying the U.S. editions so they contain Canadian ads), U.S. magazine publishers can offer lower rates to advertisers and sell the magazines for less money than Canadian publishers can. According to the CMPA, the U.S. magazine publishers are engaged in which of the following?
A) unloading
B) dumping
C) export pricing
D) add-on pricing

Question

Quizplus · Accepted Answer

Dumping refers to selling products in a foreign market at prices lower than those charged in the domestic market. In this case, U.S. magazine publishers are offering lower rates to advertisers and selling the magazines for less money than Canadian publishers. This can be seen as a form of dumping and is the most appropriate choice among the given options.

By Using Split-Run Magazines (Modifying the U