Which of the following strategies involves building, maintaining, and enhancing interactions with customers and other parties so as to develop long-term satisfaction through mutually beneficial partnerships?
A) customer maximization
B) relationship management
C) a developing strategic alliance
D) profit maximization

Question

Quizplus · Accepted Answer

Building, maintaining, and enhancing interactions with customers and other parties to develop long-term satisfaction through mutually beneficial partnerships is the definition of relationship management. The other options, customer maximization, developing strategic alliances, and profit maximization, do not necessarily involve building long-term relationships with customers or partners.

Which of the Following Strategies Involves Building, Maintaining, and Enhancing