Which of the following is a primary variable defined in psychographic segmentation?
A)Lifecycles
B)Income
C)Education
D)Life stage
E)Gender

Question

Quizplus · Accepted Answer

Psychographic segmentation focuses on lifestyle, attitudes, values, interests, and personality traits. Lifecycles are a primary variable in psychographic segmentation as it refers to the stage of life a person is currently in, such as young adult, middle-aged, or retired. This variable can provide insights into a person's values, attitudes, interests, and buying habits. In contrast, the other options (B, C, D, and E) are more related to demographic segmentation.

Which of the Following Is a Primary Variable Defined in Psychographic