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Consumers in an "Active" Shopping Mode

Question 104

Multiple Choice

Consumers in an "active" shopping mode:


A) typically receive information in an unsolicited manner.
B) do not pass through the "evaluate" and "awareness" stages.
C) are more likely to purposefully seek information and/or assistance.
D) are generally averse to purchasing new products.
E) are not influenced by marketer-dominated touch points.

Correct Answer:

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