Which of the following is true of the low-involvement hierarchy?
A)It usually occurs during the purchase of expensive products.
B)It occurs when differences among brands are minimal.
C)It is also known as the dissonance/attribute model.
D)It does not advocate the use of broadcast media.
E)It follows a feel → learn → do sequencE.In low-involvement hierarchy, a receiver is viewed as passing from cognition to behavior to attitude change.This learn → do → feel sequence is thought to characterize situations of low consumer involvement in a purchase process.

Question

Quizplus · Accepted Answer

In the low-involvement hierarchy, consumers perceive minimal differences among brands, leading to a learn → do → feel sequence.

Which of the Following Is True of the Low-Involvement Hierarchy