Which of the following response hierarchy models depicts consumers going through the successive stages of awareness, interest, evaluation, trial, and adoption?
A)The AIDA model
B)The hierarchy of effects model
C)The innovation adoption model
D)The information processing model
E)The adoption differentiation model

Question

Quizplus · Accepted Answer

The innovation adoption model describes the process consumers go through from awareness to adoption, including stages like awareness, interest, evaluation, trial, and adoption.

Which of the Following Response Hierarchy Models Depicts Consumers Going