Which of the following statements is true about effective communication?
A)Advertising is an effective way of communication because marketers are able to tell consumers how to interpret their messages.
B)For effective communication, marketers must understand the meanings that consumers attach to words and symbols.
C)Effective integrated marketing communications is usually nonpersonal in nature.
D)Effective communication is unaffected by the reception environment.
E)The visual nature or color characteristic of an ad has no impact on effectiveness of communication.

Question

Quizplus · Accepted Answer

For effective communication, it is crucial for marketers to understand the meanings that consumers attach to words and symbols. This helps in creating messages that resonate with the target audience and leads to better communication outcomes. Option A is incorrect as effective communication is not just about telling consumers how to interpret messages, but also about creating messages that are easily comprehensible. Option C is incorrect as effective integrated marketing communications can be both personal and nonpersonal. Option D is incorrect as the reception environment can greatly impact the effectiveness of communication. Option E is incorrect as the visual nature and color characteristic of an ad have a significant impact on the effectiveness of communication.

Which of the Following Statements Is True About Effective Communication