Which of the following is true of the qualitative media effect?
A) It is the influence a medium has on a message.
B) It is the general guideline used to determine the quality of a medium.
C) It indicates that the image a message conveys is transferred to the medium.
D) It is also known as the shaping effect.
E) It is the measurement used to indicate the effectiveness of a messagE.A qualitative media effect is the influence a medium has on a message.The image of a media vehicle can affect reactions to a message.
Correct Answer:
Verified
Q117: A television commercial for Prime mouthwash shows
Q118: Advertising appeals that imply some type of
Q119: The tendency of a television or radio
Q120: Which of the following statements is true
Q121: An advertiser whose message is placed in
Q122: All nonprogram material that appears in a
Q123: _ is an aspect of the media
Q125: Which of the following factors contribute the
Q126: A study by Andrew Aylesworth and Scott
Q127: Companies are willing to pay premium rates
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents