During the live television broadcast of a basketball match, an ad for Humberto's Pizza is aired frequently during the commercial breaks. Jason, who is watching the match on television, expresses annoyance every time he sees the pizza commercial. Humberto's Pizza commercial is likely to be facing:
A)a qualitative degradation.
B)a fear appeal.
C)a wearout.
D)a commercial reactance.
E)a refutation.

Question

Quizplus · Accepted Answer

A wearout is when an audience becomes tired of seeing or hearing the same advertisement repeatedly, leading to a decrease in its effectiveness. In this case, Jason's annoyance suggests that he may be experiencing wearout from seeing the Humberto's Pizza commercial frequently during the basketball match broadcast.

During the Live Television Broadcast of a Basketball Match, an Ad