A marketer of supercomputers will recruit individuals with backgrounds in computer science and engineering to work as salespeople in order to ensure its sales force has high levels of:
A)expertise.
B)trustworthiness.
C)attractiveness.
D)attention.
E)yielding.

Question

Quizplus · Accepted Answer

The best choice is expertise because individuals with a background in computer science and engineering have specialized knowledge in the field of supercomputers. This specialized knowledge is necessary for effective sales techniques and building credibility with potential customers. Trustworthiness, attractiveness, attention, and yielding are all important qualities, but expertise is the most critical factor in selling a highly technical product like supercomputers.

A Marketer of Supercomputers Will Recruit Individuals with Backgrounds in Computer