When immediate impact is not the objective and repeated exposure will give the audience members opportunities to draw their own conclusions, a closed-ended message is ideal.

Question

Quizplus · Accepted Answer

The statements are conflicting, so only one can be true. The first statement says that a closed-ended message is ideal when repeated exposure is possible but immediate impact is not necessary. The second statement says that an open-ended message may be used when repeated exposure is possible and the audience can draw their own conclusions. Therefore, the second statement is true and the first statement is false.

When Immediate Impact Is Not the Objective and Repeated Exposure