Which of the following statements is true of communications objectives?
A)When setting objectives using the communications effect pyramid, the last step to reach is trial.
B)Sales goals cannot be translated into communications objectives.
C)Marketing and advertising managers don't usually rely on experience and intuition when setting communications goals.
D)Communications objectives are the criteria used in the DAGMAR approach to setting advertising goals.
E)Communication objectives are used particularly when the advertiser seeks an immediate responsE.Communications objectives are the criteria used in the DAGMAR approach to setting advertising goals and objectives, which has become one of the most influential approaches to the advertising planning process.

Question

Quizplus · Accepted Answer

Communications objectives are the criteria used in the DAGMAR approach to setting advertising goals. This approach has become one of the most influential approaches to the advertising planning process. Option A is incorrect because trial is the first step in the communications effect pyramid. Option B is incorrect because sales goals can be translated into communications objectives. Option C is incorrect because experience and intuition play a major role in setting communications goals. Option E is incorrect because communication objectives can also be used for long-term goals, not just for seeking an immediate response.

Which of the Following Statements Is True of Communications Objectives