Which of the following statements is true of image advertising?
A)It is used most often when there are significant functional or performance differences among brands.
B)It is often used when competing brands are difficult to differentiate on a functional or performance basis.
C)Advertisers often use it when their products or services offer a unique attribute or benefit to consumers.
D)It is most commonly used for business-to-business products.
E)It concentrates on those functional features of a product that are unique and cannot be imitated by competitors.

Question

Quizplus · Accepted Answer

Image advertising is often used when competing brands are difficult to differentiate on a functional or performance basis. It focuses on creating a general image or perception of the brand rather than emphasizing specific features or benefits.

Which of the Following Statements Is True of Image Advertising