Which of the following is a similarity between focus group studies and ethnographic research?
A)Both are qualitative research techniques.
B)Both are research techniques conducted without the consumer's knowledge.
C)Both involve observing consumers in their natural environment.
D)Both are very easy to administer.
E)Both techniques cost a negligible amount of money.

Question

Quizplus · Accepted Answer

Both focus group studies and ethnographic research are qualitative research techniques that involve collecting data through observation and interviews rather than numerical data.

Which of the Following Is a Similarity Between Focus Group