The proprietary research technique developed by McCann-Erickson Worldwide that helps evaluate how consumers feel about brands and the nature of their relationship with them is known as:
A)focus group research.
B)transformational research.
C)emotional bonding.
D)psychographic bonding.
E)ethnographic techniques.

Question

Quizplus · Accepted Answer

The proprietary research technique developed by McCann-Erickson Worldwide that helps evaluate how consumers feel about brands and the nature of their relationship with them is known as "emotional bonding." This technique focuses specifically on the emotional connection between consumers and brands.

The Proprietary Research Technique Developed by McCann-Erickson Worldwide That Helps