Which of the following statements is true of informational advertising appeals?
A)Benefits that serve as the basis of these appeals are constant across product categories.
B)They work well for products but not for services.
C)Attributes that form the basis of these appeals vary from one product or service category to another.
D)Features, benefits, or attributes that serve as a basis for these appeals generally do not vary among different market segments.
E)They usually influence feelings, images, beliefs, and meanings about a product or servicE.Features, benefits, or evaluative criteria that are important to consumers and can serve as the basis of an informational/rational appeal vary from one product or service category to another as well as among various market segments.

Question

Quizplus · Accepted Answer

Attributes that form the basis of informational advertising appeals vary from one product or service category to another. This means that different products or services may have different features, benefits, or evaluative criteria that are important to consumers and can serve as the basis for an informational/rational appeal. This also suggests that marketers need to understand the specific needs, preferences, and motivations of their target audience to create effective informational advertising appeals.

Which of the Following Statements Is True of Informational Advertising