In an attempt to standardize relative costing procedures, the broadcast and newspaper media have begun to provide:
A)costs per point.
B)costs per CRPs.
C)gross rating points.
D)costs per thousand.
E)costs per circulation.

Question

Quizplus · Accepted Answer

Costs per thousand (CPM) is a widely used metric in advertising that helps standardize relative costing procedures. It refers to the cost incurred to reach one thousand individuals or households with a specific advertisement. Both broadcast and newspaper media use this metric, making it a good choice for standardization. Options A, B, and C are related to audience measurement rather than costing, while option E is specific to newspaper advertising and not applicable to broadcast media.

In an Attempt to Standardize Relative Costing Procedures, the Broadcast