Which of the following statements is true of the media mix?
A)It is not possible to use only one medium or vehicle to deliver a message.
B)The characteristics of a product help in determining the combination of media that should be used.
C)Individual preferences have no effect on the combination of media to be used to deliver a message.
D)Advertisers use the media mix to maintain uniformity across all advertising media.
E)By employing a media mix, advertisers can lower the versatility to their media strategies resulting in high amount of clutter.

Question

Quizplus · Accepted Answer

The characteristics of a product, such as its target audience and messaging, play a crucial role in determining which combination of media should be used to effectively deliver the message. A media mix is designed to leverage each medium's strengths to achieve a higher overall impact.

Which of the Following Statements Is True of the Media