An index number of 100 means that the:
A)use of a product is proportionately greater than average in a segment.
B)market segment being analyzed is average.
C)use of a product is proportionately lesser than average in a segment.
D)probability of wasted coverage is 100 percent.
E)probability of success in the market is 100 percent.

Question

Quizplus · Accepted Answer

An index number of 100 in market segmentation analysis indicates that the segment being analyzed is average in terms of usage or behavior. Index numbers above 100 indicate a proportionately greater use of a product in a segment, while index numbers below 100 suggest a proportionately lesser use. The other options do not accurately describe the meaning of an index number of 100 in this context.

An Index Number of 100 Means That The