Which of the following statements describes a problem encountered by national advertisers when using spot advertising?
A)Spot advertising prevents national advertisers from adjusting to local market conditions.
B)Spot advertising cannot be used as part of the advertiser's cooperative advertising programs.
C)Spot advertising is typically more expensive than nonnetwork advertising.
D)Spot advertising is usually characterized by significant variations in pricing and discount policies.
E)Spot advertising provides advertisers with limited coverage in geographic markets in which they do business.

Question

Quizplus · Accepted Answer

Spot advertising can be characterized by significant variations in pricing and discount policies, making it difficult for national advertisers to budget and plan their media buys. This is in contrast to non-network advertising, which often has more standardized pricing and discount policies.

Which of the Following Statements Describes a Problem Encountered by National