Selective binding and ink-jet imaging make it possible for magazines to offer:
A)personalized advertising messages.
B)high reach and frequency.
C)reduced advertising rates.
D)detailed advertising information.
E)higher pass-along readership.

Question

Quizplus · Accepted Answer

Selective binding allows for different versions of a magazine to be printed with personalized content, including advertising messages. Ink-jet imaging allows for individualized addresses to be printed on each copy, further allowing for personalized advertising. Therefore, personalized advertising messages are possible through the use of these technologies.

Selective Binding and Ink-Jet Imaging Make It Possible for Magazines