_____ is the process of improving the volume of traffic driven to one's site by a browser or web portal through unpaid (organic) results as opposed to paid inclusions.
A)Search engine optimization
B)Linking
C)Rich media marketing
D)Behavioral targeting
E)Contextual targeting

Question

Quizplus · Accepted Answer

Search engine optimization (SEO) is the process of improving the volume of traffic driven to a website through unpaid (organic) search results on search engines such as Google, Bing, or Yahoo. It involves optimizing a website's content and technical aspects to rank higher in search engine results pages (SERPs) and attract more traffic. This is in contrast to paid search advertising where businesses pay to have their ads displayed at the top of the search results.

_____ Is the Process of Improving the Volume of Traffic